Jemima Kiss of The Guardian has written an article on Web 3.0, with Last.fm as a case study.
If web 2.0 could be summarised as interaction, web 3.0 must be about recommendation and personalisation.
Recommendation is nothing new, of course. Amazon has been pushing "people who bought this also bought this" for years, and tools like eBay's trader ratings system are staple. Things get more interesting as the technology gets cleverer; hence we get automated recommendation and personal recommendation.
Article: Web 3.0 is all about rank and recommendation.
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